About

Hi! Thanks for stopping by.

My name is Marc Niola and I’m an accomplished UX professional, well versed in all aspects of User Centered Design, Design Systems and Agile Development.

From user research to information architecture to experience design to service design I solve complex designs problems with measurable results. My holistic approach is adaptable, insight-driven and goal oriented.

Modus Operandi

'Making a process visible,

makes a process reflectable'

'You can't manage

what you can't measure'

'The question is not can we

build it, but should we build it'

'Meaning emerges

through interaction'

'Professionals' ability to

develop intuitive expertise depends

on quality & speed of feedback &

sufficient opportunity to practice'

'You can observe alot

just by watching'

'Whenever we propose a

solution to a problem, we ought to

try as hard as we can to overthrow

our solution, rather than defend it.'

'Knowledge can only be

volunteered, it can never

be conscripted'

'Context matters -

good leaders are adept at

knowing which context they are in.'

'Practice trumps theory'

'Customers will say one

thing, but do another'

My Enterprise UX Process

The below process is intended for large teams working on complex projects. Establishing shared understanding on client expectations, product objectives and customer needs - early and continually throughout the project life-cycle helps align the team to design targeted, successful solutions.

My process aims to involve multiple team members iterate incrementally and test product-market across the design sprint. This process is not one size fits all, and adjustments should be made based on timing, budget and resource constraints.